Every organisation is already a museum
It lives inside every organisation – in the artefacts, rituals, and inherited processes of everyday work. We are soon opening our doors: our virtual museum, a pop-up exhibition of our founding collection, alongside the publication of the book that started it all.
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The museum is open. It has always been open. I am glad you finally found it.
Jenny Theolin, Founder & Author, MoOC
Why this exists
There is no institution in the world dedicated to organisational culture. No permanent collection. No public record of the artefacts, rituals, and inherited practices that shaped how work actually felt.
The problem is not effort. It is attention. Organisations invest enormously in culture – surveys, values statements, engagement programmes – and yet most cannot explain how their culture was formed, what is sustaining it, or what is quietly undermining it.
Culture is not hidden. It lives in the object nobody questioned for three years. The ritual that survived four restructures. The story every new hire gets told before they've formed their own opinion. We have just stopped looking at it properly.
The Museum of Organisational Culture exists to change that.
The Collection
The Founding Collection: twelve organisations, one donated artefact each, from Swish, Klättermusen, Lindex, Hyper Island, EY Doberman, Urban Deli and more. Four go on display at the book launch, and the full collection follows in a pop-up museum next year.
We’re opening the living museum online first, with every artefact from The Museum You Carry on display. The collection is open, so you can submit an artefact of your own too.
The Book
The Museum You Carry, a Curator’s Guide to Oranganisational Culture.
“For perhaps the first time ever, we have a book that lifts the veil on what an organisation actually is: a collection of artefacts that are sometimes obvious, sometimes obscure, and, very occasionally, magical. Honest and ground-breaking work.”
Malcolm Larri, Leadership & Communication Expert
The Studio
Most companies describe culture in words: values on a wall, a survey, an onboarding slide. The real culture lives in what people keep, repeat, and quietly leave behind, and every office move, merger, and reorganisation loses a little of it.
Our curatorial work reads it, our design work gives it physical, sensory life, and your own people decide what matters.
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Curation can be understood as a form of organised curiosity: selecting, interpreting, and taking responsibility for what is deemed worth caring about.
Peder Söderlind, The Methodology Wing, The Museum You Carry
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Now, everything is being captured, not curated. We are creating mindless masses of data.
Joe Macleod, Epilogue, The Museum You Carry
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Long before someone applies for a role, they are already reading the walls.
Julian, Obubo, Gallery of Characters, The Museum You Carry
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You do not enter this museum as a neutral observer. You are both curator and artefact.
Sophie Shaw, Welcome to the Museum, The Museum You Carry
The Founding Collection, donated by
