Every museum has a catalogue.
The Museum You Carry is the catalogue for this one.
Six rooms. Countless objects. Every single one fictional. Every single one recognisable. The kind of book that makes you look differently at the organisation you walked into on Monday morning – and every one you have walked into before.
It is not a business book. It is not a framework with a foreword. It is a museum catalogue for organisational culture: the artefacts, rituals, and inherited processes that shape how work actually feels, written as if they have been collected, curated, and put on display.
Because they have.
The rooms
The Collection Room. The Transformation Room. The Connection Room. The Echo Room. The Imagination Room. The Becoming Room.
Each one asks a different question. Each one holds objects you will recognise immediately — even though you have never seen them written down before.
The contributors
The Museum You Carry is being written by Jenny Theolin and edited by Katharine Trigarszky.
Contributing lenses come from people who have spent careers studying what organisations carry and why it matters: John Airaksinen on the objects that make us think differently. Peder Söderlind on what it means to stay genuinely open. Rubens Filho on the objects that stop us in our tracks.
The book is informed by real facilitation work, real artefacts, and real organisations. It is not yet published.
