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The Museum of Organisational Culture is built on 25 years of practice. That practice is available to organisations.

Studio Theolin works with leadership teams, boards, and organisations that want to understand their culture – not at a surface level, but as it actually is. What is being carried. Where it came from. What to do about it.

The methodology is called Curatology. It borrows directly from museum practice: slow looking, deliberate attention, a structured way to examine what an organisation has accumulated — and decide what to keep, what to evolve, and what to finally let go.

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C.U.R.I.O.

Five steps from noticing to action.

Choose →
Select one artefact, ritual, or pattern. Stop hiding behind abstraction. Choose something tangible. Something already in the room.

Uncover →
Examine what it once meant and what it signals now. Most cultural artefacts outlive their purpose. Few are ever re-examined.

Reflect →
Identify what this reveals about power, belonging, fear, hierarchy, or identity. Culture is rarely neutral.

Interpret →
Decide what to preserve, evolve, or consciously retire. This is where leadership courage becomes visible.

Offer →
Make the shift explicit. Retire the ritual. Redesign the practice. Culture changes only when interpretation becomes action.

The Six Rooms

Every organisation's museum has six rooms. Each one holds a different dimension of culture. Each is worth examining.

The Collection Room
What are we keeping, and why?
Things We Keep | Objects of Belonging | Keepsakes and Memories

The Transformation Room
What residue has unfinished change left behind?
What Changed | What Disappeared | What Remains

The Connection Room
How does belonging actually form here?
Signs of Welcome | The Inner Language | The Things That Divide

The Echo Room
What from the past is still shaping the present?
Repeated Words | Inherited Rituals | The Founder's Voice

The Imagination Room
What future are we signalling, and to whom?
The Vision | The Prototype | The Signal

The Becoming Room
What needs to be released?
What We Were | What Is Arriving | The In-Between

COLLECTION ROOM
ECHO ROOM
BECOMING ROOM
IMAGINATION ROOM
CONNECTION ROOM
TRANSFORMATION ROOM

01 – What am I carrying?

Individuals / Mixed Groups / Half day / From 38,000 SEK

Individual participants examine their own relationship to culture before turning the lens outward. What have they normalised? What beliefs have they inherited from past leaders, past organisations, 
past crises? C.U.R.I.O. is used as a personal practice – a way of noticing what's already there.


As a standalone, this works as a culture orientation for new joiners,
a leadership development session, or an open experience for individuals from across the organisation.

Output: Personal curatorial notes. A shared collection of individual artefacts and the stories behind them.

02 – What are we carrying?

Teams / Half day / From 38,000 SEK

Teams surface the artefacts they share. The habits, rituals, unwritten rules, and inherited ways of working that define how this team operates. C.U.R.I.O. is the lens they use. What is this? Where did it come from? What is it still doing here? The team tells its own story before anyone decides what to do with it

As a standalone, this works as a culture listening exercise. Useful when a team wants to understand what it's actually carrying before making decisions about how it works.

Output: A documented collection of artefacts and the stories attached to them.
The team's culture, in its own words.

03 – How did we get here?

Leadership / Full day / From 75,000 SEK

Leadership traces the culture they've inherited alongside the one they've built. Using the Six Rooms model, they move through what the organisation is carrying. Not to judge it. To understand how it got here. C.U.R.I.O. guides the decisions: what the culture keeps, what it questions, what it retires. The map is drawn from what the organisation already knows about itself.

As a standalone, this works as a strategic culture session. Useful at the start of a new leadership chapter, before a restructure, or when culture has drifted without anyone naming it.

Output: A shared cultural map and a written Curatorial Brief. Decisions made, owned by the leadership team.

04 – Our Museum

Whole organisation / Bespoke / From 200,000 SEK

This is not a session. It is an occasion. The Museum is a bespoke organisational exhibition: a real, physical or hybrid cultural event co-designed with your organisation over 8 to 12 weeks. The artefacts your people have gathered become a curated exhibition. The Six Rooms become actual rooms. The collection is installed, catalogued, and opened.

Guests are invited. A catalogue is printed. Jenny curates the opening. What the organisation has been carrying is, for the first time, on display – not as a metaphor. As an exhibition.

Output: A physical or virtual exhibition. A custom-printed catalogue. Selected artefacts donated to the MoOC permanent collection. A cultural moment the organisation marks time by.

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