Where the ideas have travelled.

From podcasts to publications, a record of where Curatology and the Museum of Organisational Culture have shown up in the world. Press, conversations, and writing – collected here.

Episode 604: The Museum of Organisational Culture

Urbanistica Podcast – Cities for People

Jenny Theolin, founder of the Museum of Organisational Culture, on why the museum was found, not built. We explore Curatology, her methodology for reading organisations like a curator reads a collection, and her book, The Museum You Carry: what we're carrying, and whether it's still worth carrying.

A conversation about memory, meaning, and the invisible infrastructure that holds organisations together.

Jenny Theolin – If a museum curator explored your organisational culture, what would they display?

The Occupational Philosophers

Jenny Theolin joins John and Simon on The Occupational Philosophers podcast.

Episode 123 is called "If a Museum Curator explored your Organisational Culture, what would they display?" They talk about aggressive curiosity, the Museum of Organisational Culture, and the everyday objects that make culture visible, from a protest T-shirt to the office fruit bowl that disappeared during the pandemic. They also cover Curatology, the book #TheMuseumYouCarry, Dare to Facilitate , and why learning starts with the first invite, long before anyone walks into the room.

Jenny Theolin – Artefacts, rituals and artistic consicousness at work

Think New Things Podcast

Jenny Theolin joins Adam Kline on the Try New Things Podcast.

The episode is called "Artefacts, rituals, and artistic consciousness at work," and they talk about the The Museum of Organisational Culture, the book #TheMuseumYouCarry, the rituals that quietly shape how we work, and the magic we bring into learning at Abracademy.

The question I left Adam with, and now you: if your workplace were a museum, what would be on display? And why?

“The t-shirt in the photo was created as a simple, clear way to stand up for our employees and our culture. It quickly gained attention far beyond our own walls and became a symbol of something bigger”.

Urban Deli ❤️ Pride

It started with a t-shirt

On diversity, everyday life, and organisational culture.

At Urban Deli, we want there to be room to be yourself, even at work. That's why we've never been particularly interested in shaping people to fit a mould. For us, inclusion means more than words. It's about creating environments where people feel safe, respected, and welcome exactly as they are.

The t-shirt in the photo was created as a simple, clear way to stand up for our employees and our culture. It quickly gained attention far beyond our own walls and became a symbol of something bigger.

In spring 2026, Urban Deli was selected by the Museum of Organisational Culture (MOC) for the museum's first "founding collection." The t-shirt becomes the collection's first object, telling the story of Urban Deli's culture, values, and stances. For us, that's a real honour. But above all, it's proof of the power of everyone who makes our values visible, every day, at work and beyond.