The people who are making it possible.
MoOC is finding its people. Creative partners, guest curators and contributors are joining as the work moves into the world. Each one brings a perspective that deepens the practice: researchers, practitioners, artists and organisational thinkers who find this kind of work genuinely interesting rather than merely useful. We announce them here as they come on board. Want to be part of what this becomes?
Get in touch. → jenny@studiotheolin.com
Core Team
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Jenny Theolin
FOUNDER
Jenny is the founder of the Museum of Organisational Culture and the creator of Curatology, a new methodology born from 20+ years at the intersection of exhibition design and organisational culture.
Organisations produce culture constantly. Nobody is collecting it. MoOC exists to change that.
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Katharine Trigarszky
EDITOR & CREATIVE PARTNER
Katharine is a writer, editor, and translator whose work spans structural development and line-by-line craft. She has written for The Washington Post and The Telegraph, and brings the same exacting attention to other people's words as she does to her own.
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BYWRTRS
CREATIVE PARTNER / AGENCY
BYWRTRS is a boutique agency founded in 2023, working at the intersection of storytelling, authorship, and education. It represents writers, speakers, and subject-matter experts – offering lectures, workshops, training, and curated events. A growing platform for voices and ideas that inform, challenge, and inspire.
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Albert Bengtsson
CREATIVE PARTNER / BUSINESS DEVELOPMENT
Albert is an award-winning entrepreneur, speaker and co-author of Principles of Intrapreneurial Capital who has spent years studying what intrapreneurship looks like inside large organisations. He brings that lens to this project as a creative partner – and with him, a community already thinking about transformation from the inside.
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Charlotte Ryberg
CREATIVE PARTNER / DESIGN & ART DIRECTION
Charlotte is an award-winning Creative Director, Designer and Founder of ENTIÈRE — a studio built on merging graphic and spatial design in museum exhibitions and brand experiences. She brings that holistic lens to MoOC as creative partner, and with her, the conviction that cohesiveness is something you uncover, not something you add.
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Karen Chong
CREATIVE PARTNER / PROJECT MANAGER
Karen is a program management leader and host of the Mind Blend podcast who specialises in finding the threads that connect ideas, people, and experiences. She brings that perspective to this project as a creative partner, helping shape diverse stories and perspectives into a cohesive expression that honours the experiences that have shaped a culture.
Book Contributors / Writers
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Sophie Shaw
BOOK CONTRIBUTOR
Sophie is the founder of House of Cultural Curiosity, a narrative design studio working at the intersection of culture, community, and human experience. With a background in museums and theatre, she designs experiences for clients including the United Nations and the Natural History Museum London.
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Julian Obubo
BOOK CONTRIBUTOR
Julian is a partner and DEI lead at Manifest, the first PR agency to earn Blueprint status for racial diversity and the first to retain it. He has spent years watching how organisational culture actually forms, and asking who has historically been allowed to shape it.
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Camilla Wallander
BOOK CONTRIBUTOR
Camilla has led Berghs School of Communication for more than a decade, developing the creative talent organisations will need next. She contributes that lens to this project, writing about what art does when it enters the workplace deliberately.
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Gabriella Ringvall
BOOK CONTRIBUTOR
Gabriella is a neuroleadership expert and founder of &thebrain AB who studies what workplaces do to the people inside them. She contributes that lens to this project, writing about what the office is quietly saying.
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John Airaksinen
BOOK CONTRIBUTOR
John is a serial entrepreneur and experience architect who has spent years exploring what happens at the intersection of psychology, creativity and AI. He contributes that lens to this project, writing about the objects that make us think differently.
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Rubens Filho
BOOK CONTRIBUTOR
Rubens is a magician, facilitator and co-founder of Abracademy who has spent years studying what wonder does to the human mind. He contributes that lens to this project, writing about the objects that stop us in our tracks.
Photo: Robbie Quinn
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Peder Söderlind
BOOK CONTRIBUTOR
Peder is a researcher and author of Edge: Create a Curious Organisation (in Swedish) who has spent years studying what curiosity actually does inside organisations. He contributes that lens to this project, writing about what it means to stay genuinely open.
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Joe Macleod
BOOK CONTRIBUTOR
Joe is the founder of AndEnd, the world's first customer ending business, and the author of two books on why endings deserve as much design thinking as beginnings. He contributes that lens to this project, writing about the things organisations leave open that should have been closed.
Book Contributors / Artists
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Tash Willcocks
ARTISTS-IN-RESIDENCE
Tash is a Manchester-based designer, illustrator, and typographer whose work spans communication design, public art, and education. Her practice is shaped by a fascination with the everyday – noticing what others walk past and making it worth looking at.
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Jozsef Deak
ARTISTS-IN-RESIDENCE
Jozsef (Däjak) is a Stockholm-based digital artist whose work collides pop art, medieval ornament, and everyday observation into something that refuses to stay in one category. His art is guided by curiosity and a deliberate lack of rules.
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Marie Chanteur
ARTIST-IN-RESIDENCE
Marie created and run Wobbly Studio, an art brand and a workshop based in Stockholm.
Her bold and playful work is all about embracing the mundane, poking fun at our imperfections and not taking ourselves too seriously. From silly ceramics to fun illustrations, Wobbly Studio creates happy objects crafted to brighten homes and splash life with joyful colors.
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Stina Persson
ARTISTS-IN-RESIDENCE
Stina is a Stockholm-based illustrator whose work spans advertising, fashion, beauty, and branding. Using ink, watercolour, and cut paper collage, she creates work that is tactile, vibrant, and distinctly her own. Her clients include Nike, Louis Vuitton, Absolut Vodka, and L'Oréal.
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Matt C Stokes
ARTISTS-IN-RESIDENCE
Matt is a Brighton-based illustrator and designer whose work spans editorial, animation, murals, and brand collaborations, blending playful imagery with strong narrative. His practice is shaped by collaboration, versatility, and a craft that moves fluidly across mediums.
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Ben O'Brien
ARTIST-IN-RESIDENCE
Ben is a British illustrator who interprets people and places with colour, energy, and quiet optimism. Inspired equally by graffiti, music, and the contents of a grocery shelf, he finds the extraordinary in the overlooked.